Leadership

David C. Baker

David C. Baker

I speak to, write for, and consult with the expertise marketplace via ReCourses, Inc., which you are visiting now. I’ve worked with 750+ firms and in-house departments under that umbrella, and more than a hundred thousand others have been through our seminars or attended a speaking engagement.

My work has been discussed in the Wall Street Journal, USA Today, Fast Company. Inc. Magazine, Forbes, MarketingProfs, and BusinessWeek. I have also contributed portions of Cameron Foote’s The Business Side of Creativity, Robert Bly’s Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns, and the new AIGA book on Professional Practices in Graphic Design (also translated into Chinese). I have contributed to a dozen other publications by leading authors, and a recent three-part booklet series was published by NewPage, entitled David C. Baker Speaks. The 10,000 copies were sold out. Probably a highlight of my career was when David Maister asked to include some of my work in his own published material.

In addition to the book noted above, I am the author of two RockBench books: Managing (Right) for the First Time, available via Amazon; and Financial Management of a Marketing Firm, available here.

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Julie Lawrence

Julie Lawrence

Julie helps with long-range planning for ReCourses and the marketing that flows from it. She also manages a portion of the client fulfillment work that takes place behind the scenes, and is very involved in managing our seminars and roundtables. Thousands of firms have sent attendees to these, and the logistics are very involved, particularly if the experience is to be seamless to the attendee. Julie also manages the infrastructure for each of the primary research projects we undertake.

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Julie Warren

Julie manages the accounting function for our firm, where she is responsible for all reporting, compliance, and tax issues. She is an enrolled agent and is expert in small service business issues. She attended Vanderbilt University before working at a CPA firm and then starting her own business. She lives in Antioch, TN and has worked with us since 1996. Given that David has worked in nearly 30 countries, her oversight is invaluable.

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