bannister
hanger
bannister
taps
mini
warehouse
posters
woman on steps
on strike
sinks
dripped paint
garage door
dark
dallas windows
pharmacy
tubes
leafs
file cabinet
high scene
antigua
natchez
big hook
cotton
flower
vaulted
tree
cuba chairs
three slits
old sign
eye
scooter
hammers
resurrection
boat
beach 1
canoes
pipes
containers
falls
boats
hdr landscape
stream
joint
electrical
cactus
on off
concrete
dark stairway
wires
butterflies
werthan
conduit
danger door
man blur
streaming
fall bench
sunglasses
restaurant
boots
beach 2
graffiti
stairs
stool
vw van
table
propeller
potter
boats oxford
overpass

David C. Baker: Author | Speaker | Advisor—Business Insight for the Expert Firm

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Beyond Reluctant Leadership

Read Beyond Reluctant Leadership on Medium, published by David C. Baker.

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Advantages of Vertical Positioning for Your Agency

Positioning decisions probably last longer than most marriages, so let's get it right! Ignoring the dozens of nuances to consider, for a moment, let me help you think through the biggest issue: the pros and cons of positioning your firm vertically or horizontally. I'll start with vertical because the vast majority of firms who are positioned well have a vertical positioning. These are the four advantages of vertical positioning.

First, verticial positioning makes it so much easier to find your prospects. Whether you buy a list of prospects or not, think of it like this: can you buy a list. Conversely, if you cannot buy a list, you are likely going to struggle finding your prospects. That's because your targets don't share sufficient characteristics to be on the radar of the world trying to sell things to them, and from their point of view, their problems aren't so unique that they value working with an agency that specializes in solving them. If you can't buy a list, you are looking for a group of prospects that nobody else thinks is worth tracking.

Second, vertical positioning benefits from decision makers who...

More >

Blog

Beyond Reluctant Leadership

Read Beyond Reluctant Leadership on Medium, published by David C. Baker.

More >

Advantages of Vertical Positioning for Your Agency

Positioning decisions probably last longer than most marriages, so let's get it right! Ignoring the dozens of nuances to consider, for a moment, let me help you think through the biggest issue: the pros and cons of positioning your firm vertically or horizontally. I'll start with vertical because the vast majority of firms who are positioned well have a vertical positioning. These are the four advantages of vertical positioning.

First, verticial positioning makes it so much easier to find your prospects. Whether you buy a list of prospects or not, think of it like this: can you buy a list. Conversely, if you cannot buy a list, you are likely going to struggle finding your prospects. That's because your targets don't share sufficient characteristics to be on the radar of the world trying to sell things to them, and from their point of view, their problems aren't so unique that they value working with an agency that specializes in solving them. If you can't buy a list, you are looking for a group of prospects that nobody else thinks is worth tracking.

Second, vertical positioning benefits from decision makers who...

More >

Speaking Events

Growing Existing Accounts

Webinar: Who does it, what should you expect, what are the most effective methods, etc. The core of this webinar comes from interviews with 1,100 of the best account people at agencies around the world. You'll be fascinated with some of the basics and some of the unexpected findings, proven in the field. Please join us and pick the low-hanging fruit among your client base. $160 Purchase.

Revenue 2.0: Emerging Models for Expert Firms

You’re in business to make money and you’ve got ideas on how that should be done (along with a track record of doing so.) If you’ll give us two days of your life we’ll help you replace those ideas with even better ones and offer a more lucrative path to higher revenue, profit, and fulfillment. It’s not that your ideas are bad—they’ve gotten you this far after all. It’s just that what got you here doesn’t usually get you to the next level of profit and wealth. Your initial model for success becomes the constraint to even better success.

Atlanta, in a brewery, September 8-9.


Blog

Beyond Reluctant Leadership

Read Beyond Reluctant Leadership on Medium, published by David C. Baker.

Advantages of Vertical Positioning for Your Agency

Positioning decisions probably last longer than most marriages, so let's get it right! Ignoring the dozens of nuances to consider, for a moment, let me help you think through the biggest issue: the pros and cons of positioning your firm vertically or horizontally. I'll start with vertical because the vast majority of firms who are positioned well have a vertical positioning. These are the four advantages of vertical positioning.

First, verticial positioning makes it so much easier to find your prospects. Whether you buy a list of prospects or not, think of it like this: can you buy a list. Conversely, if you cannot buy a list, you are likely going to struggle finding your prospects. That's because your targets don't share sufficient characteristics to be on the radar of the world trying to sell things to them, and from their point of view, their problems aren't so unique that they value working with an agency that specializes in solving them. If you can't buy a list, you are looking for a group of prospects that nobody else thinks is worth tracking.

Second, vertical positioning benefits from decision makers who...

Books


David C. Baker: Author | Speaker | Advisor—Business Insight for the Expert Firm