David C. Baker

 

1960-2016

I was born in Michigan, but lived in San Miguel Acatán, Guatemala with a tribe of Mayan indians until I was eighteen years old, after which I moved to the United States. I spent six years in graduate school, earning an advanced degree in ancient languages and theology. I’ve taught at the undergraduate and graduate level, primarily in modern and ancient languages, as well as applied history. I wish I had majored in anthropology rather than learn 10+ languages). More of us, it seems, are bringing expertise to areas not closely associated with your majors!

I managed a publishing house and mail order book house (Eisenbrauns) from 1983-1988 and then owned and ran a marketing firm in Warsaw, IN, from 1988-1994.

I live in Nashville, TN with my wife Julie. We have two grown boys: Jonathan (with his wife Sarah) lives in Atlanta and is a partner at Monday Night Brewing and Nathan and his wife Colby) lives and works (at Raven Tools) in Nashville.

I am a fan of racquetball, teaching racing to already expert motorcycle racers, and flying 25 different types of airplanes and helicopters. Most of all, though, I express myself primarily through photography. You can see more of that at ReTake.

I speak to, write for, and consult with the marketing industry via ReCourses, Inc., which you are visiting now. I’ve worked with ca. 800 firms and in-house departments under that umbrella, and more than a hundred thousand others have been through our seminars or attended a speaking engagement.

I own RockBench Publishing Corp., a traditional and electronic publisher of courageous thought leadership content. Through it we give sharp thinkers the sort of platform they deserve. Search for "rockbench publishing" at Amazon and you'll get a feel for the quality of the offerings.

I have been a featured speaker at nearly every marketing industry conference (APDF, HOW, AIGA, PRSA, Counselors Academy, MYOB, SEGD, BDA, PROMAX, Y, etc.), as well as nearly every association that serves this field.

I have been a frequent contributor to nearly all the major publications that serve the marketing industry (Critique, Communication Arts, HOW, Rough, Creative Business, PR Intelligence Report, Creative Planet, In-Review, Graphic Artists Guild, Agency Insider Report, Post Industry, Internet Professional Publishers Association, etc.). I edited Persuading for its entire tenure of six years, earning accolades from subscribers all over the planet.

My work has been discussed in the Wall Street Journal, USA Today, Fast Company. Inc. Magazine, Forbes, MarketingProfs, and BusinessWeek. I have also contributed portions of Cameron Foote’s The Business Side of Creativity, Robert Bly’s Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns, and the new AIGA book on Professional Practices in Graphic Design (also translated into Chinese). I have contributed to a dozen other publications by leading authors, and a recent three-part booklet series was published by NewPage, entitled David C. Baker Speaks. The 10,000 copies were sold out. Probably a highlight of my career was when David Maister asked to include some of my work in his own published material.

In addition to the book noted above, I am the author of two RockBench books: Managing (Right) for the First Time, available via Amazon; and Financial Management of a Marketing Firm, available here.