Webinar: Trends in Business Development

Clients are changing the way they buy creative services and this is triggering changes in how creative firms must sell theirs. Join business development consultant and The Win Without Pitching Manifesto author Blair Enns for a look at how these changes are not only impacting how you sell your services, but how you staff the business development position and, in some cases, the services you deliver. You will learn:

• The profound shift in lead generation effectiveness
• The implications of this shift in hiring business development personnel
• The profound change in your clients' marketing departments
• The implications of this change in your ability to sell to them
• The most lucrative area of new business opportunity for creative firms over the next 18 months