"Branding" has failed. "Storytelling" will fail. In addition to the success your own efforts will contribute, those you gather around you in the early stages...and the later stages will have to be aligned (by being engaged) with your vision as the leader if you don't want to fail in the NEXT steps, too. And you can't do enough marketing to buy yourself a different solution. How do you determine who is in this group and who isn't? What is the NEXT step when you have this information?
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