Position Your Practice to Make Yourself Indispensable

When you read the positioning statement of creative firms, they pretty much parrot each other and sound like blah-blah marketing. How do you really craft a powerful position that helps you make more money, do more effective work, and gain more control over your client base? It's not as hard as you think, and what's holding you back is you. If you took the advice you typically gave to clients, you'd never have the positioning you do. There are three things that are always important: making money, doing effective work, and maintaining the right culture. All of that is easier with the right positioning.