What you'll find here is a nearly complete list of the resources we offer. Some are paid and some are free. It's easier if you limit your search by topic or format (see the menu at the left or right). Or you can use the search bar at the top right. If you want to receive a notification of all the new materials and events on the site, be sure to sign up at one of the many forms scattered around the site. It's free, regular, and content-laden. Here are a few sample issues.
David C. Baker explains how new business can help account service manage clients well, resulting in lots of money and significant impact on the client. The control comes from your willingness to replace bad clients with clients who are a better fit.Download Podcast
What is culture? What defines culture in an organization? One thing we know for sure is that it's not strongly connected to the "vision," "mission," and "culture" signs hanging in the lobby. Heck, the most evil companies in history said all the right things, and they said them in engraved marble in the lobby! No, culture isn't what you say.
Culture is what you do. Period. Even bigger than that, culture is the sum total of all your actions. You know that very talented employee who is selfish and territorial? Keeping that employee around speaks to the real culture at your firm. It says that you value output pretty much regardless of what comes with it.Read More
I owned a pedestrian marketing firm for six years (this doesn't mean I sold pedestrians, but that it was very average). I had never worked at a firm, knew not a single soul in the industry, and had no role models to mimic. Average financial performance (I paid myself $60,000 in 1988), below average ability to manage people (with employees teaching me how I could do better), and above average effectiveness of the work. One thing for sure: I had no special methods or research that I could build into a twenty-year consulting firm known around the world. Shoot, for the first few years I was drinking water from a waterfall.
I started ReCourses through an odd and fortunate series of events where someone else suggested I do it, and gave me a platform with plenty of opportunity. It never would have happened otherwise, and I will always be grateful to Cam Foote.
I felt like I didn't have much to lose, really. At least I thought so, until the first firm...Read More
This manual, by David C. Baker, is the compilation of 16 years of analyzing 650+ firms. It contains 270 pages and sample financial statements and utilization forms, all in a handsome looseleaf format for years of use.Read More
This book is intended as a field guide for first time managers, or for managers who want to begin doing a better job. The author worked closely with 650+ companies and interviewed more than 10,000 employees, then summarized the findings in an interesting and imminently readable form. Read this book and you're likely to understand management and leadership like you never have before, but also learn very practical steps toward becoming a better manager.Read More
Edited by Steven Heller and published by Allworth Press, David C. Baker kicked off this book with the opening chapter, entitled "How Hard Can This Be, You Ask?Read More
This monograph, penned at the request of the Counselor’s Academy (a subgroup of the Public Relations Society of America), was written in 2002. From the summary:
“Baker's thesis is that before you can serve clients well, you have to find the right clients, then formalize a relationship with them to set expectations and clarify roles. He stresses the importance of ongoing marketing, describes how to achieve the ideal client mix, lists the elements of a typical client agreement, and presents detailed advice on how to communicate effectively to and on behalf of clients in order to keep them satisfied.”Read More
In an article by Perri Capell in the Wall Street Journal, the author featured a discussion board that David C. Baker owned and nurtured to 12,000 members as an excellent resource for adventure travel, describing www.bmwsporttouring.com as a “privately owned web site that promotes on-line, on-road community."Read More
From the June, 2005 issue of HOW magazine, the introduction states: “If you’re like most, creativity is your drug and work is where you abuse it. David C. Baker calls that Stimulation Deficit Disorder. It’s not healthy. But he may have the simple cure.”Read More
In September, 2005, Workamajig and ReCourses, Inc., came to a licensing agreement for limited use of the financial ratios we developed for the management of a creative services firm. The agreement allows them to incorporate these ratios into the “dashboard” of their popular agency management software as long as full attribution is made.Read More