Raven Tools Blog Post: Marrying Strategy and Execution
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This blog post was written for Raven Tools, to appear on their well-read blog.
For just a few minutes, I want to get you thinking about how the mix of things you do for clients can have a significant impact on the value they place on your services.
Your clients typically have this need to compartmentalize what you do for them, separating the higher- and lower-level activities and then drawing inferences that put you in a box. Even more than the services you do for them, how you position those services will have a significant impact on the nature of the relationship.
In many cases there’s no simple way to avoid providing both higher- and lower-level services to clients, but unless you combine them in a manner that carefully takes your positioning into account, you may find yourself swimming upstream all the time, wishing for a different kind of client relationship.
