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Podcasts

From time to time we'll publish podcasts, featuring original content releases, snippets from seminars, interviews, etc.

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Avoiding Damage from a Downturn

This enhanced podcast (with audio and synchronized presentation slides) captures a webinar presented to several hundred firms recently, and consists of thirty minutes of content and fifteen minutes of live Q/A. It will define a downturn, explain what you can/cannot control, the ten causes (in three categories), the four biggest dangers to avoid, the leadership you'll want to exhibit, and the eventual benefits that a downturn might provide.

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Relationship Between Business Development and Account Service

David C. Baker explains how new business can help account service manage clients well, resulting in lots of money and significant impact on the client. The control comes from your willingness to replace bad clients with clients who are a better fit.
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Small Marketing Firm Moves from Implementation to Expertise

David C. Baker interviews Suzanne Hader of 400Twin (customer experience consulting for luxury brands). She overcame two obstacles: running a small firm and having roots in implementation. She details her journey to this point and what comes next.
Download via iTunes...