Podcast

David C. Baker interviews Suzanne Hader of 400Twin (customer experience consulting for luxury brands). She overcame two obstacles: running a small firm and having roots in implementation. She details her journey to this point and what comes next.

This enhanced podcast (with audio and synchronized presentation slides) captures a webinar presented to several hundred firms recently, and consists of thirty minutes of content and fifteen minutes of live Q/A. It will define a downturn, explain what you can/cannot control, the ten causes (in three categories), the four biggest dangers to avoid, the leadership you'll want to exhibit, and the eventual benefits that a downturn might provide.

A 20+ minute chat with 60 or so agencies that gathered recently to talk about their common struggles with positioning and what the solutions might be.