From the June, 2005 issue of HOW magazine, the introduction states: “If you’re like most, creativity is your drug and work is where you abuse it. David C. Baker calls that Stimulation Deficit Disorder. It’s not healthy. But he may have the simple cure.” Click below for PDF of article.

This three-page article by David C. Baker in the May/June, 2004 issue of Communication Arts offers six suggestions for making your department a more valued partner to internal clients. Click below for PDF of article.

This monograph, penned at the request of the Counselor’s Academy (a subgroup of the Public Relations Society of America), was written in 2002. From the summary, “Baker's thesis is that before you can serve clients well, you have to find the right clients, then formalize a relationship with them to set expectations and clarify roles. He stresses the importance of ongoing marketing, describes how to achieve the ideal client mix, lists the elements of a typical client agreement, and presents detailed advice on how to communicate effectively to and on behalf of clients in order to keep them satisfied.” The monograph is only available from their site ($40).