Measuring Economic Performance: Measuring and Enhancing Performance in a Marketing Firm

Hashtag: #mep2012

With one-third of the content new this year, this one-day ReCourses seminar was developed especially for principals, operations managers, and controllers in marketing firms (advertising, design, interactive, and public relations), and it is crafted to cover everything about the numbers side of running a firm well (leading software firms have licenses our IP on this subject).

You’ll learn how to construct financial statements properly, how to interpret them, how to avoid common reporting mistakes, and how to understand the same event from the perspective of leverage, profit, and cash. You’ll get a hands-on explanation of several dozen benchmarks (which you can apply to your own statements as we walk through it), how you should work with your accounting firm, how to manage cashflow, and what your software options include. We’ll teach you how to measure utilization (billable efficiency) and how to fix any gaps that the analysis reveals. We’ll look at taxes, legal structure, retirement, insurance, funding growth, employee benefits, open book management, collections, and navigating a downturn.

By the end of the day you’ll have a fairly complete manual that should arm you for years to come, all while applying it specifically to your own numbers in a helpful, interesting environment. We’ll even supply the calculators.

Note that the cost for the first attendee is $695, but that all additional attendees from the same firm are 50% off. See the registration form on page seven.

Click to download flyer and registration form. (1 MB pdf file)