There’s a lot you don’t know about marketing. Me either, and I’ve studied it exhaustively and consulted others on it all my adult life, from single person freelance folks working from their homes to some of the largest corporations in the world. Marketing is just not the tidy little package we’d like it to be, and if someone says otherwise, they are a lot smarter than anyone I’ve ever met (and soon to be richer than anyone I’ve read about). Or they’re a flaming liar.
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