Events
Most of our seminar events are held in Nashville at the Frist Center for the Arts, though occassionally we'll hold one in another location. Each of our 9 seminars is held just once per year.
Webinars are scheduled through GoToWebinar and are typically 30-45 minutes long, with 15 minutes of Q/A. Those, obviously, can be attended from anywhere.
Upcoming Events
Event - Marketing & Communication Strategy Development
Marketing & Communication Strategy Development at the Small Distributor Summit in Baltimore.
More >Event - Balancing Your Business: Connecting w/ Vertical Markets
Balancing Your Business: Connecting w/ Vertical Markets at the Small Distributor Summit in Baltimore.
More >Event - Working Through Your Own Positioning
This presentation will be made to the Creative Freelancer's Conference, sponsored by HOW and moderated by Ilise Benun of Marketing Mentor, in Boston, MA, from 10:45a-12:00p.
More >Event - Establishing and Leveraging Your Value as an In-House Department
This presentation will be made to the inHOWse conference, sponsored by HOW, in Boston, MA.
More >Event - Soddy Daisy: An Invitation Only Event on Core Management Principles
Soddy Daisy: An Invitation Only Event on Core Management Principles, as part of the twice-per-year private groups we set up for intimate learning and teaching twice per year. We start team but they become self-sustaining. Milwaukee, WI.
More >Event - Valuation and Exit Strategy
Valuation and Exit Strategy for the Entrepreneur Center in Nashville, TN.
More >Event - Branding is Dead; Storytelling is Seldom Genuine; What's Real
Branding is Dead; Storytelling is Seldom Genuine; What's Real presented to Tim McAlphine and CurrencyMarketing.ca's conference in Nashville.
More >Event - Recent Changes in Marketing Your Firm for AIGA's GAIN Conference
For the last four decades, the marketing process has merely been tweaked (other than the entry of search firms and the power hungry procurement departments). As a result, we've fallen back on silly things like chemistry, empty "full service" promises, faux process, elaborate cold-calling programs, and just responding to as many RFPs as we can, accepting referrals from people who still have us in a box, and lowering the bar just to keep busy and feed the machine. No more. Marketing has moved from push to pull, but only if you use the right methods. We'll leave these two hours with a short-term and a long-term marketing plan for each of you, developed specifically for your situation. AIGA's GAIN conference. San Francisco.
More >Event - Various Presentations at HOW's MYOB Conference
A conference co-founded by ReCourses and HOW, this concentrates exclusively on the business issues that keep you thriving as a firm. Do you know any firms that fail on the basis of the lack of creaivity? Me either. It's because they make bad business decisions. Read all about this year's conference on the dedicated site. Nashville, TN, at the Loews Vanderbilt hotel.
More >Event - TEDx Brazil
Keynote presentation at TEDx Brazil in Sâo Paulo. Topic yet to be determined. I'll get to practice my Portugueze again (the most beautiful language in the world).
More >Past Events
Event - Counter-Intuitive Ideas on Managing People
Four pages (of small type) in a stream of consciousness style on the real truth about managing people and how much impact you can have (for good) if you do it right. For the Counselor's Academy of the PRSA. New Orleans, Ritz-Carlton.
More >Event - Let Clients Do the Implementation
A webinar for the Mind Your Own Business Conference, co-sponsored by David C. Baker and HOW magazine.
More >Event - Giving Your In-House Department More Respect
For Paramore University, this talk is for CEO with larger in-house departments struggling with how they fit into the picture. See a video of the talk here.
More >Event - Setting Your Content Strategy
A webinar for the Mind Your Own Business Conference, co-sponsored by David C. Baker and HOW magazine.
More >Event - The Unmotivational Speaker
I will be keynoting a TEDx conference in Guatemala City that focuses on the six most important ingredients in launching a business, the two most important ones, the two least important ones, and how to tie them all together to be successful.
More >Event - Business in the Real World of Design
At the FIT in New York City, a guest speaker for design guru Jennifer Rittner.
More >Event - Transitioning from Harvard Back to the World
This event is intended as a career development/enrichment opportunity for students throughout the Harvard graduate community who plan to become entrepreneurs or will be transitioning back into the workforce.
More >Seminar - 9th Annual New Business Summit
This is our largest yearly seminar, held in Nashville, TN at the Frist Center for the Arts. All new breakouts, networking opportunities, and new price with special offer for additional staff from your firm. Join 100 other firms in this annual tradition of starting the year off right with your positioning, marketing, and selling.
More >Event - Soddy Daisy Roundtable
This presentation/moderation will be done for the Soddy Daisy Roundable, an open-book group that meets twice per year to learn from each other. This will be held at the MarkeTeam, Inc. headquarters in Mission Viejo, CA.
More >Event - Actionable Viewpoints on Business Development
This presentation, from 9:00a-5:00p, is being made to an APDF (Association of Professional Design Firms) Exchange gathering at the La Valencia Hotel in La Jolla, CA.
More >Event - Getting a Good Start in Your Creative Career
This presentation will be made at New York City's School of Visual Arts, from 6:00-8:45p.
More >Seminar - Research and Insights
We're offering a reformatted one-day intensive seminar on research and insights on Monday, November 7, in Nashville. Learn how to do it, how to craft recommendations, how to deliver them effectively, and how to build it all into your positioning. The price has changed, along with special rates for additional attendees. Download the PDF flyer for complete information and registration form.
More >Event - Managing Client Relationships
This presentation will be made for RGD Ontario yearly conference in Toronto, over an entire day (similar to the seminar on which it is based).
More >Event - Position Your Practice to Make Yourself Indispensable
This presentation will be made for RGD Ontario yearly conference in Toronto, from 11:15a-12:00p. It will be followed by a networking session and then a book signing of my second (of three) books.
More >Event - The Unknown Unknowns: Top 10 Secrets Designers Need to Create Great Work and Great Businesses
This presentation, made for the Dallas Chapter of AIGA, will be held at the Clampitt Creative Center, from 7:00-8:30p.
More >Event - Branding, Alignment, and Storytelling: What's Real and What's Fad
This presentation, sponsored by Paramore University, will occur from 8:30-11:00a at The Frist Center for the Arts.
More >Event - Getting the Roles Right at a Design Firm
This affinity presentation will be made at Pivot: The AIGA Design Conference, in Phoenix, AZ, from 1:30-3:15p.
More >Event - Measuring Economic Performance
With one-third of the content new this year, this one-day ReCourses seminar was developed especially for principals, operations managers, and controllers in marketing firms (advertising, design, interactive, and public relations), and it is crafted to cover everything about the numbers side of running a firm well (leading software firms have licensed our IP on this subject).
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