Branding is Dead; Storytelling is Seldom Genuine; What's Real

Branding is Dead; Storytelling is Seldom Genuine; What's Real presented to Tim McAlphine and CurrencyMarketing.ca's conference in Nashville.

David will offer his strong opinions on what passes for "branding" these days and the usually lame "storytelling" that is replacing it as the current excuse for agencies to inflate their budgets. Consider this a challenge to marketers!

Here is a position paper and a blog post that hints at his perspective.