Creative Burnout
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Introduction
Burnout is widely felt in marketing field. So much so that every individual will face it at some point in his/her career.
Some of it stems from a propensity toward short attention spans, developed at an early age. Oddly enough, if you didn’t have access to a TV or hours of video games, you might be more creative now! (So much for the impact of your profession.)
We feel very human when we are creative. Maybe it’s because it comes from within us. Maybe it’s because some of the pieces of life that we’ve observed begin to fall together and make sense. Much of life doesn’t make sense, and creativity acts as a salve.
But when something is solved, when you contribute personally to your world, there is a euphoria that is deeply satisfying.
We want to be creative people consistently because creativity is about solving problems, and heaven knows we have plenty of those. Creativity is about beating the system in small, pathetic ways. It’s about seeing things differently to make them work. And it’s about surviving in a world that keeps wanting to pull more and more out of you. Sucking you dry.
