Working Through Your Own Positioning

This presentation will be made to the Creative Freelancer's Conference, sponsored by HOW and moderated by Ilise Benun of Marketing Mentor, in Boston, MA, from 10:45a-12:00p.

In this session, entitled Working Through Your Own Positioning, we'll talk about the principles and processes by which you'll make that decision. You'll leave armed with a specific, step-by-step guide to developing your own positioning while avoiding the pitfalls that can occur when you "operate on yourself."