Books

David C. Baker has written four books. The first was a ghostwriting project on the genetic underpinnings of seed corn. Don't ask.

The second was published by NewPage and sold out at 10,000 copies.

The third one, Managing Right for the First Time, is available on Amazon and has received stellar reviews. It was recently named by Inc. Magazine as one of the "Top Ten Books that Entrepreneurs Should Read."

The fourth one, Financial Management of a Marketing Firm, is sold only here, through us.

If you want to receive a notification of all the new materials and events, be sure to sign up at one of the many forms scattered around the site. It's free, regular, and content-laden.

Managing (Right) for the First Time

Managing (Right) for the First Time

This book is intended as a field guide for first time managers, or for managers who want to begin doing a better job. The author worked closely with 650+ companies and interviewed more than 10,000 employees, then summarized the findings in an interesting and imminently readable form. Read this book and you're likely to understand management and leadership like you never have before, but also learn very practical steps toward becoming a better manager.

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Financial Management of a Marketing Firm

Financial Management of a Marketing Firm

This manual, by David C. Baker, is the compilation of 16 years of analyzing 650+ firms. It contains 270 pages and sample financial statements and utilization forms, all in a handsome looseleaf format for years of use.

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