Books
David C. Baker has written three books. The first was published by NewPage and sold out at 10,000 copies.
The second one, Managing Right for the First Time, is available on Amazon and has received stellar reviews.
The third one, Financial Management of a Marketing Firm, is sold through this site.
If you want to receive a notification of all the new materials and events on the site, be sure to sign up at one of the many forms scattered around the site. It's free, regular, and content-laden. Here are a few sample issues.
Managing (Right) for the First Time
This book is intended as a field guide for first time managers, or for managers who want to begin doing a better job. The author worked closely with 650+ companies and interviewed more than 10,000 employees, then summarized the findings in an interesting and imminently readable form. Read this book and you're likely to understand management and leadership like you never have before, but also learn very practical steps toward becoming a better manager.
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Financial Management of a Marketing Firm
This manual, by David C. Baker, is the compilation of 16 years of analyzing 650+ firms. It contains 270 pages and sample financial statements and utilization forms, all in a handsome looseleaf format for years of use.
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