The heady days of automatic success are long gone, and since late 2001, marketing firms we run across have achieved success the old fashioned way: they’ve earned it. I would even argue that the leanness many firms have experienced has been good for them.
Why, you say? Sometimes it’s only the inevitability of your situation that provides the courage to make those tough choices. When you later look back on the decisions you are making now, you might realize that this period was a watershed that set you on a path of great prosperity. The vast majority of our clients have found that to be the case.
