Doing Social Media Audits for Clients
Written by
Webinar: There is a great opportunity at hand in doing a social media audit for your clients. Each will be worth $10,000-$20,000, and the template and explanation we'll provide will guide you through each step. You can modify the program to make it your own, and then perform it for new or existing clients, who do or do not already have a significant social media presence. This was developed and refined in the field for ReCourses clients, and now we're spreading it further. Here is an outline that we'll flesh out for you, showing you how to do the following for clients:
- Use the best tools to reliably report what is being said about the client now.
- Summarize their current client acquistion strategy and demonstrate how an integrated approach will impact that process.
- Walk through the impllications of FTC rulings and the eco-system of regulated environments.
- How best to determine internal readiness and alignment around that.
- Identification of the "annointed" content creators, what to expect of them (what and when), and how much curation is appropriate.
- Assemble the five critical components of a GTM social media strategy.
- Current best practice tools.
